Our Story
Hellgate began as Metallrockshop almost twenty-five years ago. In the early days, it was mainly markets and small festivals around Sweden. Time passed, with many long journeys, and one day an idea took shape for how the business could develop. We wanted to specialise more in rock, metal and punk music and attend better festivals. We also dreamed of building a good online shop. But, as many people know, life sometimes has other plans. Hundreds (!) of festivals, markets and exhibitions across Europe later – and after two attempts at an online shop – it feels as though our goal is close! We have an online shop we are proud of, a physical shop in Stockholm, a new name and a small number of hand-picked festivals each year, including Sweden Rock. Meeting wonderful people is an added bonus, and you all help us improve. A huge thank you to you all!